Luxury conglomerate LVMH is being sued by Watch Skins Corporation for allegedly infringing on patented NFT technology for smartwatch displays. The lawsuit, filed in a Texas federal court on March 10, accuses LVMH of misusing Watch Skins’ “pioneering NFT display technology” in its TAG Heuer smartwatches and other products.

Watch Skins claims it developed a system allowing verified NFT artworks to be displayed on smartwatch faces and holds multiple patents for the technology. The company alleges that LVMH-owned TAG Heuer unlawfully integrated this system into its products without authorization. According to the complaint, TAG Heuer’s watches enable NFT display by verifying ownership through a connected blockchain wallet—an approach protected by three patents held by Watch Skins.

The lawsuit further claims TAG Heuer actively encouraged customers to use the disputed technology by providing instructions on enabling NFT display features. Watch Skins is seeking a jury trial, damages for lost profits and royalties, and a court order preventing LVMH from using its patented tech.

LVMH, which owns high-end brands like Louis Vuitton, Givenchy, Tiffany & Co., and Christian Dior, has not publicly responded to the allegations.

Watch Skins first introduced its blockchain-powered NFT watch face marketplace at the 2020 Consumer Electronics Show in Las Vegas. The mobile app allows users to buy licensed smartwatch faces from major brands.

This case could have significant implications for NFT integration in wearable tech, as major brands explore blockchain-based digital ownership. If Watch Skins prevails, luxury brands may face stricter regulations when incorporating NFTs into their products.