Tether is expanding the use of its USDt stablecoin in real estate transactions through a partnership with Reelly Tech, a UAE-based real estate platform. This initiative will allow customers to purchase real estate using USDT through 30,000 local and international agents. The partnership will also develop an educational series to promote the use of stablecoins in real estate transactions. The Dubai real estate market has shown unprecedented growth, with off-plan sales increasing by 27% in 2024. Reelly Tech, founded in 2020, connects thousands of property agents and provides analyses and AI solutions. Tether's presence in the UAE expands following regulatory approvals, allowing licensed financial services to integrate USDT into their operations. While Tether's moves advanced in the UAE, it faces regulatory challenges in the European Union, particularly related to the new MiCA framework.

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