Watch Skins Corporation has filed a lawsuit against LVMH, alleging patent infringement regarding NFT display technology for smartwatches. The complaint, filed in a Texas federal court, claims that LVMH's TAG Heuer brand illegally utilized a patented system developed by Watch Skins, which permits users to display verified artworks on watch faces. Watch Skins asserts that it holds multiple patents relating to this unique technology, including systems for verifying NFT ownership and integrating it with blockchain wallets. The lawsuit indicates that TAG Heuer not only used this technology without permission but also encouraged customers to infringe on the patents by providing guidelines for using these features. Watch Skins is seeking a jury trial, damages for lost profits, royalties, and an injunction against LVMH's continued use of the patented technology. This suit follows Watch Skins' earlier launch of a blockchain NFT watch face marketplace in 2020, highlighting a growing intersection of luxury branding and blockchain technology.

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