MicroStrategy has once again made headlines with its latest Bitcoin purchase, acquiring 10,107 BTC for approximately $1.1 billion. Announced by co-founder Michael Saylor on January 27, this acquisition brings the company’s total Bitcoin holdings to an astonishing 471,107 BTC, solidifying its position as the largest corporate Bitcoin holder globally.

The latest purchase follows MicroStrategy’s well-documented strategy of aggressive Bitcoin accumulation, initiated in August 2020 with an initial 21,454 BTC purchase funded by corporate cash. Since then, the firm has utilized creative financing methods, including debt issuance via convertible and senior secured notes, to continue its buying spree.

To support its acquisitions, MicroStrategy implemented a bold sales strategy in October 2024, dubbed the “21/21 plan,” which enables the issuance of class A common stock to raise up to $21 billion. During a recent transaction between January 21 and 26, the company sold over 2.76 million shares, generating $1.1 billion. With $4.35 billion in shares still available for issuance, MicroStrategy shows no signs of slowing down its Bitcoin investments.

The company’s approach has inspired global interest in Bitcoin adoption among corporations. Japan’s Metaplanet, for instance, accumulated 1,762 BTC by the end of 2024, propelling its stock value by over 2,000%. The firm plans to increase its holdings to 10,000 BTC by 2025. Similarly, Fathom Holdings, a Nasdaq-listed real estate company, announced plans to allocate $500,000 toward Bitcoin and related investments, aiming to diversify its dollar-heavy balance sheet.

MicroStrategy’s relentless pursuit of Bitcoin continues to reshape corporate treasury strategies worldwide, positioning cryptocurrency as a viable and innovative financial asset.