Strategy, formerly known as MicroStrategy, has announced its first Bitcoin purchase under its new name. The company acquired 7,633 BTC between Feb. 3 and Feb. 9, 2025, at an average price of $97,255 per Bitcoin, according to a recent SEC filing.

This move follows the firm’s rebranding on Feb. 5, signaling its commitment to a corporate Bitcoin treasury strategy. Since its first BTC acquisition in August 2020, Strategy has amassed 478,740 BTC at an average price of $65,033 per Bitcoin.

Despite a significant $670-million net loss in Q4 2024, the company remains bullish on Bitcoin. Strategy’s Bitcoin yield, a key performance metric, reached 4.1% year-to-date as of Feb. 9, though this is lower than the impressive 74.3% reported for 2024. As a result, the company has lowered its BTC yield target for 2025 to 15%.

From Jan. 1 to Feb. 9, Strategy’s Bitcoin holdings increased by 32,340 BTC, accounting for about 7% of its total stash. The firm’s BTC gains in early 2025 amount to nearly $1.8 billion, with a broader goal of $10 billion in gains this year.

Strategy continues to finance its Bitcoin accumulation through stock sales and convertible notes. Under its "21/21 plan," the company aims to raise $21 billion in equity and $21 billion in fixed-income securities over the next three years to further expand its BTC holdings.

Founded by Michael Saylor in 1989, Strategy is positioning itself as the world’s leading Bitcoin treasury company. Its aggressive Bitcoin accumulation aligns with growing interest from U.S. lawmakers in a strategic Bitcoin reserve.