Dorsia, a luxury hospitality platform, has launched crypto payment options through a new partnership with MoonPay. The move allows users across the United States, the United Kingdom, Europe, and six Arab nations to book luxury travel experiences and pay in USDC and Solana-based tokens directly through the Dorsia app.

Dorsia CEO Marc Lotenberg said the company is adapting to the evolving needs of its elite clientele, with crypto payments being a “natural next step.” This development places Dorsia among a growing number of luxury brands embracing Web3 technology, following the footsteps of Lamborghini, Ferrari, and Patek Philippe in accepting digital currencies.

The Dorsia app offers exclusive access to premium restaurants and high-end cultural experiences through a dynamic pricing model that replaces traditional reservations. As the luxury travel industry heads toward a projected $2.3 trillion valuation by 2030, integrating crypto may give Dorsia a competitive edge.

The company has raised $50.4 million in Seed and Series A funding, backed by Index Ventures, RedSea, and investors linked to Meta, Uber, and the Rockwell Group.

MoonPay, which has seen a 112% revenue spike in 2024 and a 123% jump in Q1 2025 transaction volume, is rapidly expanding its presence in luxury markets. Its previous partnerships include top-tier names like Gucci, Bugatti, and Christie’s. The company’s recent $175 million acquisition of Solana-based payment processor Helio and stablecoin payment provider Iron has helped fuel its growing ecosystem.

With Dorsia onboard, MoonPay continues to push the boundaries of crypto adoption, making it clear that luxury and blockchain are no longer separate worlds—they’re merging fast.