KuCoin has officially entered the Thai market with the launch of a fully licensed local crypto exchange, marking a significant move in its global growth strategy. The new platform, named KuCoin Thailand, received regulatory approval from Thailand’s Securities and Exchange Commission (SEC), making it KuCoin’s first fully regulated exchange in Southeast Asia.

This expansion follows KuCoin’s acquisition of ERX Company, the first SEC-regulated digital token exchange in Thailand. The rebranded platform went live as KuCoin Thailand on April 22, with all ERX users seamlessly migrated to the new exchange. KuCoin Thailand is also registered with the Ministry of Commerce as of April 30, further strengthening its local presence.

KuCoin CEO BC Wong emphasized that Thailand was chosen for its strong regulatory framework, promising market potential, and supportive government stance on digital assets. Wong stated that this move aligns with KuCoin’s broader compliance and security strategy, highlighting the exchange’s recent certifications such as SOC 2 Type II and ISO 27001.

Currently, KuCoin Thailand offers spot trading and Thai baht fiat on/off-ramp services. Wong also confirmed future product rollouts would align with local regulations and user demand. The Thai launch positions KuCoin to compete in a market that already includes eight licensed exchanges like Bitkub, Upbit, and Gulf Binance.

This expansion also comes as the Thai government explores integrating crypto payments into tourism via credit card platforms, a move KuCoin aims to leverage to attract new users. The entry into Thailand marks a bold step in KuCoin’s mission to make digital asset services more accessible across Asia.