Hong Kong-based DDC Enterprise, best known for its heat-and-eat meals under the brand DayDayCook, has officially joined the Bitcoin rush with its first-ever crypto purchase. The company, listed on the New York Stock Exchange, announced on May 23 that it acquired 21 BTC for $2.28 million by issuing 254,333 shares. This marks the beginning of an ambitious plan to purchase a total of 5,000 BTC over the next three years.

DDC also revealed it intends to buy an additional 79 BTC in the coming days, aiming to reach 100 BTC before scaling up to 500 BTC by the end of 2025. If DDC were to hold its targeted 5,000 BTC today, it would rank just outside the top 10 global public companies with the largest Bitcoin reserves, closely trailing Japan’s Metaplanet, which currently holds 7,800 BTC.

Following the announcement, DDC shares closed 14.5% lower on May 23, though the stock recovered slightly with a 2.43% gain after hours, trading at $3.79. Despite the crypto move, DDC’s stock remains down over 27% year-to-date.

This move reflects a broader trend across Asia. On May 22, Chinese electric vehicle retailer Jiuzi Holdings unveiled a plan to buy 1,000 BTC within a year using share issuances and direct purchases. Meanwhile, a growing number of wealthy Asian investors are shifting from U.S. dollar assets to crypto, gold, and China-based investments.

Fueling the momentum, Hong Kong’s Legislative Council recently passed the Stablecoin Bill, providing a regulatory pathway for institutions to issue stablecoins by year-end—further signaling China’s slow but steady re-entry into the crypto space.