Blockchain Group, a crypto firm based in Paris, has acquired $68.7 million worth of Bitcoin, adding 624 BTC to its reserves. This brings the company's total Bitcoin holdings to 1,471 BTC, now valued at over $154 million. The move positions Blockchain Group as Europe’s pioneering Bitcoin treasury company, with a staggering year-to-date BTC yield of 1,097.6%, according to its June 3 announcement on X.

The acquisition reflects growing institutional confidence following the U.S. approval of spot Bitcoin ETFs in January 2024. These regulated financial products have made it easier for traditional investors to gain exposure to BTC, sparking a wave of corporate buying.

Momentum surged further in March after former U.S. President Donald Trump issued an executive order to build a national Bitcoin reserve using assets seized from criminal activity. This geopolitical shift added fuel to global Bitcoin accumulation trends.

Despite Bitcoin’s reputation as a first-mover’s game, few European companies have added BTC to their balance sheets. Notable exceptions include BNP Paribas, Bitpanda, Jacobi Asset Management, 21Shares AG, and VanEck Europe. The Czech National Bank has even considered Bitcoin for foreign reserve diversification.

Bitcoin currently trades just below its all-time high of $112,000, with analysts predicting a short-term range of $103,000 to $108,000. On-chain signals show continued whale accumulation, signaling strong bullish momentum.

Globally, corporate Bitcoin adoption is accelerating. Strategy, the largest BTC-holding company with over $60.5 billion in Bitcoin, recently purchased another $75 million worth between May 26–30. It also announced plans to raise $250 million to fund future BTC buys. Meanwhile, Metaplanet, dubbed “Asia’s MicroStrategy,” joined the top 10 Bitcoin holders after a $118 million investment.