Yield Guild Games has introduced a new publishing division called YGG Play, targeting the casual gaming market with its first release, LOL Land, a browser-based board game featuring Pudgy Penguins characters. The game offers token-based rewards and aims to appeal to crypto-native users. This launch marks a strategic shift for YGG, evolving from investing in Web3 games to directly creating them. The focus is on casual gamers who seek fun and rewards rather than mainstream adoption, reflecting YGG's insights into what works well in the crypto gaming space. With over 100,000 pre-registrations, LOL Land is designed to engage players through a light-hearted gaming experience, along thematic boards inspired by community characters. Gabby Dizon, co-founder of YGG, emphasized the importance of catering to crypto users who are active in speculative activities, setting a precedent for future releases in the industry.

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