The article discusses the potential benefits of integrating TikTok with blockchain technology, emphasizing areas like content ownership and creator incentives. On-chain technology could provide creators with verifiable ownership of their content, thus protecting them from unauthorized use and piracy. It could also enable direct monetization options for creators through smart contracts, eliminating intermediaries and offering more transparent revenue sharing models. Additionally, blockchain could enhance user engagement by allowing users to perform transactions, such as purchasing NFTs or tipping content creators directly. The author argues that the existing centralized nature of TikTok could be transformed into a decentralized platform that fosters a fairer ecosystem for both creators and consumers. By leveraging blockchain, TikTok could create a more interactive and rewarding user experience while empowering content creators significantly.

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