FAT Brands, the parent company of restaurant chains like Fatburger and Johnny Rockets, has announced that franchisees can now use Bitcoin for royalty payments. This decision reinforces the firm’s commitment to financial and technological innovation. FAT Brands' COO, Thayer Wiederhorn, highlighted the value of expanding payment options and mentioned that international franchisees, which represent over 20% of their locations, could particularly benefit from this flexibility. Franchisees can use Bitcoin to pay not only royalty fees but also franchise and development fees through a dedicated crypto wallet. While FAT Brands is currently starting with Bitcoin, they are open to considering other cryptocurrencies, like Ethereum or Solana, in the future. The move aligns with growing acceptance of cryptocurrency in various industries, and while Bitcoin is often viewed as a separate entity from traditional finance, it has become increasingly linked to market behaviors resembling tech stocks. The company's openness to digital payments complements a broader trend among businesses to incorporate cryptocurrencies into their operations, reflecting a significant shift in the financial landscape.

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