BNB price surged around 15% in 24 hours, closing at $724.70 on February 13. Key factors for this rise include the launch of the MyShell Initial DEX Offering (IDO) on Binance Wallet, which attracted 27,959 BNB in subscriptions, more than 20 times the target of 1,270 BNB. Additionally, Binance co-founder Changpeng Zhao's interest in launching a memecoin on the BNB Chain has spurred speculation and demand. The introduction of a new roadmap for BNB Chain in 2025 is also seen as a contributing factor. Technical analysis suggests a potential upside target of $970, with current support around the 200-day EMA and resistance at $780-$800. The market shows strong buying pressure, with expectations of reaching $1,000 in the coming weeks.

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