Upexi, a consumer-goods company based in Tampa, Florida, saw a remarkable increase in its stock price, soaring over 700% following a $100 million investment led by Crypto trading firm GSR. The company intends to use these funds to develop a treasury model focused on staking Solana (SOL) tokens, reflecting a shift from its traditional physical product manufacturing to a digital asset-based strategy. The market cap of Upexi was just $3 million prior to this investment. The private investment (PIPE) indicates rising interest among public companies in incorporating digital assets, with GSR's involvement underscoring the connection between public markets and blockchain finance. According to GSR's head of research, Brian Rudick, the deal signifies the demand for secure access to high-quality crypto assets in the public market, while the Solana Foundation emphasized GSR's confidence in Solana as a leading blockchain.

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