Trump's social media platform, Truth Social, is pursuing approval from the SEC for a Bitcoin exchange-traded fund (ETF). The filing, made on June 3 by Yorkville America Digital, is intended to list the ETF on NYSE Arca and to track Bitcoin's price. It does not yet specify a management fee or ticker symbol, but lists Foris DAX Trust Company as the asset custodian. This ETF will enter a competitive market already featuring 11 funds, primarily dominated by BlackRock's iShares Bitcoin Trust ETF. Trump and his family are intricately linked to various crypto ventures, including NFTs, memecoins, and mining companies. The SEC has up to 240 days to review the application, with a final decision expected by January 29, 2026. Concurrently, Trump Media is also contemplating the integration of a utility token in its streaming service, Truth+, to facilitate subscription payments and other services.

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