Tether plans to launch a U.S.-focused stablecoin by the end of 2025 or early 2026, contingent on stablecoin legislation, according to CEO Paolo Ardoino. This new stablecoin aims to compete with existing payment services like PayPal's CashApp while targeting institutional use in the United States. Ardoino explained that the current USDT token caters to users in emerging markets with limited access to U.S. dollars, but the new offering will have different features intended for U.S. institutions. Tether's expansion into the U.S. comes amid a competitive market landscape as new federal legislation surrounding stablecoins unfolds. The firm’s strategy is influenced by the regulatory environment, particularly with Donald Trump's return to the White House easing pressure on crypto firms. The competition intensifies as rivals like Circle, the issuer of the USDC token, also announce expansion plans in this space. Tether's CEO emphasized the significant growth potential in the stablecoin market, which could reach trillions by the decade's end.

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