Cryptocurrency firm Tether is partnering with UAE-based Reelly Tech to expand the use of its USDT stablecoin in real estate transactions. The partnership will allow users to purchase property through 30,000 local and international agents using USDT. Both companies plan to create an educational series to promote the use of stablecoins in real estate. This comes amid rapid growth in the Dubai real estate market, with a 27% surge in off-plan sales in 2024. Tether has received regulatory approvals in the Middle East, including from the Abu Dhabi Global Market’s Financial Services Regulatory Authority. The collaboration follows Tether's developing strategies in the UAE to align with the increasing adoption of digital assets. Tether’s initiatives contrast with challenges it faces in the EU, where regulatory frameworks are changing. Overall, the partnership aims to innovate property transactions using digital currency solutions.

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