Perplexity AI is launching a Super Bowl contest with a $1 million prize aimed at increasing user engagement during the February 9 game between Kansas City and Philadelphia. This multi-faceted user acquisition strategy allows participants to earn entries by downloading the app, referring friends, and using the AI during the event. The company, which recently experienced a 50% growth in its user base, is also focusing on enhancing its offerings with a self-hosted version of its DeepSeek R1 model, emphasizing privacy and data security by processing queries on U.S. and European servers. Participants must be U.S. residents over 18 to enter, with the winner chosen through a random drawing shortly after the game. While no other AI firms are running similar contests, the competition for Super Bowl ad spots is heating up, with companies like Google showcasing AI technology in advertisements and OpenAI being a top contender for commercial slots.

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