Strive Asset Management CEO Matt Cole has urged Intuit to consider investing in Bitcoin, following his success in persuading GameStop to add cryptocurrency to its balance sheet. In an open letter to Intuit CEO Sasan Goodarzi, Cole emphasized the need for Intuit to adopt Bitcoin as a strategic hedge, especially against potential disruptions from artificial intelligence in its TurboTax and QuickBooks products. He noted that while Intuit is advancing in AI, a Bitcoin reserve could provide necessary capital to navigate future challenges. Furthermore, Cole called upon Intuit to change its Mailchimp platform's policy, highlighting concerns over its censorship and how it impacts Bitcoin-related accounts. He argued that the policy, established during a time of uncertainty about crypto’s legal status, should be revised to better support crypto enthusiasts. Intuit has yet to respond to Cole's proposal.

Source 🔗