Strive Asset Management, founded by Vivek Ramaswamy, is transitioning into a Bitcoin treasury company as part of a reverse merger deal. The merger with Asset Entities, a Nasdaq-listed social media marketing firm, will allow Strive to access public equity markets for Bitcoin investments. The firm plans to issue around $1 billion in equity and debt to build its Bitcoin holdings, including investing in convertible bonds by companies like MicroStrategy known for their Bitcoin accumulation. This move aligns with the rising trend of corporate Bitcoin treasuries, which have gained popularity following the approval of Bitcoin ETFs. Corporate treasuries collectively hold around $74 billion in Bitcoin, highlighting its potential as a hedge against fiscal deficits and geopolitical risks. Ramaswamy aims to leverage capitalism through this strategy, having previously founded Strive in 2022 and gained a significant net worth in the biotechnology sector.

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