Strategy plans to raise $2.1 billion by issuing its Perpetual Strife Preferred Stock (STRF), which offers a 10% annual cash dividend. Unlike previous offerings, these shares will be sold at market price. STRF is aimed at institutional investors and features an escalation mechanism for payouts if the company misses payments. Strategy’s Executive Chairman, Michael Saylor, described STRF as the company's 'crown jewel.' The offering capitalizes on the firm's existing popularity and trading volume, with STRF's price having risen significantly since launch. The company, which holds Bitcoin worth approximately $64 billion, continues to attract institutional investors wary of volatility. The new offering is part of a larger fundraising effort, including plans to raise $21 billion via other preferred shares and common stock offerings. STRF aims to appeal to a broader class of investors looking for more stable investment options in the cryptocurrency market.

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