The rise of new technologies is reshaping the entertainment industry, particularly for digital-native audiences. Traditional storytelling models are becoming outdated, as younger generations expect to engage with content rather than simply consume it. This shift is exemplified by the interactive storytelling showcased in Black Mirror's _Bandersnatch_, reflecting a desire for participation and ownership in narratives. Generative AI is disrupting traditional IP revenue models, pushing IP holders to innovate or risk losing control over their narratives. Blockchain technology provides solutions such as on-chain IP verification, composable rights, and novel participation rewards for fans. A case study involving _Black Mirror_ has seen the series enter Web3 via a partnership that allows fans to engage interactively and earn rewards. This represents a transformative moment for IP, moving towards a model where fans are stakeholders in the narrative process. The future of entertainment lies in frameworks that ensure the protection of IP while fostering new models for monetization and engagement, moving toward what is termed Storytelling 3.0.

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