SoFi Plans Major Push Into Crypto
SoFi is planning to reintroduce cryptocurrency services by the end of 2025, as announced by CEO Anthony Noto. This move marks a significant shift after the company suspended its crypto operations in 2023 due to a challenging regulatory environment while seeking a bank charter in the U.S. With new guidance from the Comptroller of the Currency promising a reduced regulatory burden for banks involved in cryptocurrency, SoFi aims to allow clients to invest in various digital assets again. Noto emphasized that the goal is to integrate blockchain technology across their product offerings, which may include crypto investments, payments, and lending against crypto assets. The company previously offered access to over 20 tokens before suspending its services. The next 24 months will see SoFi enhance its product portfolio with comprehensive blockchain capabilities, positioning itself strongly within the evolving crypto landscape.
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