Shaquille O’Neal has settled a lawsuit alleging his involvement in promoting unregistered securities for the now-defunct crypto exchange, FTX. The particulars of the settlement remain confidential as the parties have requested to keep the terms private. This lawsuit is part of broader legal actions involving several celebrities linked to FTX, including Tom Brady and Naomi Osaka. O’Neal's previous advertisements claimed he was 'all in' on FTX, despite later stating he didn’t fully understand cryptocurrency. The lawsuit highlighted challenges in serving O’Neal with legal papers, suggesting he was avoiding them. This settlement follows O’Neal's past involvement in litigation regarding his promotion of another crypto project, leading to a separate settlement. FTX's marketing efforts reportedly engaged various celebrities, contributing to its branding strategy prior to its downfall.

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