Scarlett Johansson and other public figures have criticized a viral video that aimed to combat antisemitism by using non-consensual deepfakes of celebrities, including Johansson herself. The video, created by Israeli AI artist Ori Bejerano, depicted fake versions of Jewish celebrities making offensive gestures in response to Kanye West's antisemitic comments. While the intent was to protest West's behavior, concerns arose over the ethical implications of such deepfake technology, particularly the lack of consent from those portrayed. Johansson emphasized the greater danger posed by hate speech amplified by AI, stating her position against antisemitism while rejecting the methods used in the video. Other critics noted that fighting hate with deception undermines the integrity of the movement. The video sparked a broader discussion about the use of AI in media and the rights of individuals regarding their likenesses, drawing attention to the potential hazards of deepfakes in public discourse.

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