REX Shares launched the REX Bitcoin Corporate Treasury Convertible Bond ETF (BMAX), offering access to convertible bonds related to Bitcoin and the companies behind its adoption. The ETF debuted on Nasdaq with $24.8 million in assets, primarily focused on bonds from Strategy, the largest corporate holder of Bitcoin. According to REX Financial CEO Greg King, this product is meant to bridge the gap for retail investors, providing access to investment opportunities that were previously reserved for institutional investors. The fund has a high concentration in Strategy's convertible notes, making up 81% of its total exposure, with investments also allocated to Bitcoin miners. Notably, BMAX allows investors to convert bonds into equity, promoting a potential increase in investment value as company stock prices rise. REX has hinted at plans for additional ETFs centered on meme coins and is expanding its exposure in the blockchain ecosystem, following a strategic pivot towards cryptocurrency investment products.

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