REX Shares launched the Bitcoin Corporate Treasury Convertible Bond ETF (BMAX), aiming to provide exposure to hard-to-access convertible bonds, primarily from Strategy, the largest corporate Bitcoin holder. The fund debuted on Nasdaq with $24.8 million in assets and is heavily concentrated in Strategy’s convertible notes, which constitute 81% of its portfolio. REX Financial CEO Greg King emphasized that individual investors have lacked access to these investments traditionally available only to institutional investors. The ETF is actively managed and may invest up to 20% in equities from companies that market Bitcoin as a treasury asset. REX previously issued leveraged ETFs focused on Strategy and is pursuing additional crypto ETF approvals, including for meme coins. This move highlights a broader trend of integrating Bitcoin into corporate treasury strategies as the cryptocurrency landscape evolves.

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