President Donald Trump’s new fintech initiative, Truth.Fi, aims to launch two Bitcoin investment products: the Truth.Fi Bitcoin Plus ETF and the Truth.Fi Bitcoin Plus SMA. Truth.Fi is part of the Trump Media and Technology Group, which is poised to enter the cryptocurrency space as it seeks to differentiate itself from “woke” funds dominating the financial market. The company has applied for trademarks for multiple investment vehicles, indicating plans for broader offerings. ETFs are popular for allowing investors access to commodities or securities, with several major firms launching Bitcoin ETFs recently. The new Bitcoin funds' exact structure remains unclear, as inquiries for detailed information have yet to be addressed. Trump aims to attract clients by promoting investments in American energy and manufacturing, which aligns with current market trends. With $250 million planned to be custodied by Charles Schwab, Truth.Fi also endeavors to diversify its portfolio through Bitcoin and similar assets. Given the success of Bitcoin ETFs in 2024, which drew significant trading volumes, this initiative could potentially tap into the growing demand for cryptocurrency investments among traditional investors.

Source 🔗