OpenAI has introduced significant upgrades to ChatGPT's search capabilities, notably an ad-free shopping feature that detects user intent for purchases, enabling users to find and buy products directly. This enhancement accompanies a milestone where ChatGPT surpassed 1 billion web searches in a single week, marking a direct challenge to Google's ad-driven search model. The shopping feature prioritizes independent product listings over sponsored content. Additional upgrades include citation improvements, autocomplete functionality, trending searches, and real-time responses via WhatsApp. Users engaging with ChatGPT will see the service highlight citations linked to specific responses, thus enhancing transparency in how information is presented. These features will roll out globally across various user tiers, including free users, indicating OpenAI's commitment to expanding its user base and competing with established search engine models.

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