According to Elliot Chun from Architect Partners, a significant shift is expected in corporate treasury strategies, with one in four S&P 500 firms investing in Bitcoin by 2030. This prediction stems from the pressure treasury managers feel to experiment with Bitcoin to avoid job risks if they miss potential gains. Currently, only a handful of companies hold Bitcoin, and another 123 would need to adopt it for Chun's forecast to hold true. Although firms implementing Bitcoin as a treasury asset may face high expectations for performance, Chun warns against attempting to directly replicate the success of MicroStrategy, a company noted for its substantial Bitcoin investments. He emphasizes that Bitcoin offers advantages over gold as a flexible treasury asset, citing its liquidity and operational ease compared to physical gold. Despite positive forecasts from industry leaders regarding Bitcoin's value increase, there are still challenges and uncertainties surrounding its adoption and effectiveness as a treasury strategy.

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