OKX's CEO Roshan Robert stated that the decision to expand into the U.S. is a 'no brainer' for the cryptocurrency exchange. Robert joined the firm in September to spearhead the U.S. expansion efforts, which were announced almost a month ago. His background includes significant roles in traditional finance and cryptocurrency, having previously worked at Hidden Road and Barclays. The U.S. market is perceived as increasingly attractive and accommodating compared to previous years. The expansion aligns with OKX's strategic goal of capturing a share of the American cryptocurrency market as regulatory clarity begins to improve. Robert's recruitment occurred prior to the recent shifts in the regulatory environment, where there was uncertainty around the future of SEC chair Gary Gensler's policies.

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