Merchants in Cannes, France, are preparing to accept cryptocurrency payments by the summer of 2025 as part of an initiative to modernize the city's commerce and attract tourists with higher disposable income. Artem Shaginyan, founder of the Web3 payment company Lunu Pay, indicated that the local government aims for a 90% rate of adoption among merchants. Shaginyan emphasized the significance of Cannes, a city famous for culture and business, adopting crypto payments on such a scale, asserting that it reflects a transition of crypto from niche usage to everyday transactions. Additionally, Cannes Mayor David Lisnard has organized training sessions to promote cryptocurrency integration among local business owners. This move mirrors a global trend where cities and regions, seeking a competitive edge, adopt crypto as a payment option, similar to initiatives seen in places like Lugano, Colorado, Vancouver, and Panama City. These examples highlight a shifting landscape as local governments embrace cryptocurrencies to enhance their financial systems and encourage new investments.

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