Corporate Bitcoin holder Strategy, formerly known as MicroStrategy, announced its first Bitcoin acquisition since rebranding. The company acquired 7,633 Bitcoin at a price of $97,255 per BTC between February 3 and 9, 2025, bringing its total Bitcoin holdings to 478,740 BTC, accumulated at an average price of $65,033 per BTC. This purchase occurred shortly after the company's rebranding to emphasize its corporate treasury strategy in Bitcoin. As of February 9, 2025, Strategy's year-to-date Bitcoin purchases for the year totaled 32,340 BTC. The firm's Bitcoin yield was reported at 4.1% for the year-to-date period, with 2024's yield initially pegged at 74.3%, higher than expected. After recording a $670 million net loss in Q4 2024, the company adjusted its yield target down to 15% for 2025. The latest Bitcoin buy was financed through proceeds from a convertible notes offering as part of its larger strategy to raise $21 billion in equity and fixed-income securities over three years.

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