Meta has removed a deepfake advertisement that used actress Jamie Lee Curtis's likeness without her consent, following her public appeal to CEO Mark Zuckerberg. The AI-generated ad manipulated footage from Curtis's past interview to falsely portray her endorsement of a product she never approved. Curtis highlighted how such misuse of her image compromises her integrity and authenticity. After bringing attention to the matter on Instagram, Curtis confirmed the ad's removal later that day, expressing gratitude to her supporters. This incident reflects growing concerns about unauthorized use of AI technologies to replicate individuals' identities without legal accountability. The backlash against deepfakes is increasing, with voices like Curtis emphasizing the need for responsible use of AI to protect public figures and maintain genuine communication in media.

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