The mainnet of Lens Chain goes live today with its V3 deployment, nearly 11 months post-announcement. Lens Protocol, initially launched on the Polygon sidechain, has now migrated to its own L2 chain on the zkSync Elastic Network. This strategic shift aims to reduce costs and enhance scalability, as costs on Polygon were deemed unsustainable for mainstream social transactions. Lens Chain will utilize zkSync as its data availability layer, combining the benefits of a rollup with Ethereum's security. Users can expect near-zero gas fees, payments in Aaveā€™s GHO stablecoin, and full on-chain storage of social data, facilitated by a new storage infrastructure known as Grove. Lens currently supports 650,000 user profiles and over 28 million social connections, focusing on a builder-centric approach. Apps like Orb, Hey, and Bonsai are set to migrate to Lens, targeting developers interested in creating Web2-style social finance applications. Although Lens faces significant competition from established platforms, the concept of decentralized social media continues to evolve, drawing parallels to past social network innovations.

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