KULR, an energy management firm, has expanded its bitcoin treasury to over 800 BTC following a recent purchase of $9 million worth of bitcoin at an average price of $103,234 each. The company's total investment in bitcoin has now reached $78 million. This strategy, initiated in December, involves holding up to 90% of its surplus cash reserves in bitcoin. KULR measures the success of this strategy using a unique metric known as BTC Yield, which tracks the ratio of bitcoin holdings to shares outstanding. In 2025, this ratio has increased by 220%. The firm's stock has seen a pre-market increase of 3.15%, trading at $1.3 per share.

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