Juventus has signed a three-year sponsorship deal with WhiteBIT, a crypto exchange, leading to a surge in the price of its token, WBT. Following the announcement, WBT’s price increased over 30%, reaching an all-time high of $52.27, significantly up from a previous high of $40. The partnership allows WhiteBIT's logo to appear on the Juventus men’s first team jerseys and positions the exchange as the official crypto partner of Juventus. This deal underscores Juventus's ongoing engagement with digital assets and technology, following other crypto-related investments like those from Tether. WhiteBIT aims to enhance fan engagement through innovative digital solutions as part of their collaboration. Overall, this partnership reflects the increasing intertwining of cryptocurrency with major sports organizations.

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