Recent weeks have seen a surge in investment in identity management, highlighted by two startups securing over $300 million. A San Francisco-based company focused on identity verification announced a $200 million Series D funding, aiming to enhance its offerings for an AI-driven world where bot traffic surpasses human activity online. Similarly, a Silicon Valley startup raised $108 million to tailor its tools for the AI age. Additionally, a venture utilizing iris scans and blockchain technology launched its identity verification system across several U.S. locations. Overall, over a dozen identity security startups have reported substantial funding. The identity and access management market is projected to exceed $24 billion this year, driven by factors such as remote work transitions and enhanced reliance on cloud services. AI bot traffic is expected to contribute significantly to this growth, prompting a robust demand for identity security solutions.

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