Movement recently launched its mainnet (beta), distinguishing itself amidst a saturated market of layer-2 blockchains. The project is led by young founders who have successfully raised significant funding. Their strategy includes engaging with policymakers in Washington, D.C., showcasing bold marketing efforts such as selling over two million MOVE tokens to a Trump-affiliated firm before the mainnet was even live. Technically, Movement uses the Move Virtual Machine from Meta's former Diem project, making it unique as it settles on Ethereum while leveraging its security. It also opted for an early airdrop of its MOVE token in December 2024, achieving a market cap of $1.5 billion upon launch. In contrast, other projects often tease their token launches for extended periods, resulting in community backlash. After its mainnet launch, Movement recorded around 1,500 unique addresses and 233,000 transactions, with a total value locked (TVL) of about $250 million. It is now pursuing a MOVE ETF, reemphasizing its innovative approach. Despite being a new entrant, Movement is successfully capturing attention in the blockchain space.

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