Fifteen years ago, Freepik was a simple stock image provider, but it has evolved into a generative AI hub, attracting over 60 million monthly visitors. Freepik's CEO, Cuenca Abela, emphasized the importance of adapting to the demands of digital artists by eliminating the frustration of starting from scratch. The platform now offers on-demand content creation through its generative AI capabilities, appealing to a diverse audience including photographers, filmmakers, and designers. Freepik integrates various AI tools, providing capabilities like image and video generation, upscaling, and audio creation, all within a single platform. Notably, Freepik's upscaler Magnific has gained popularity for enhancing image details effectively. Amid discussions about copyright in AI-generated content, Cuenca acknowledges the concerns of traditional artists while arguing for the necessity of using existing works for model training. As Freepik advances its video tools, including an upcoming full video editor, it aims to be a comprehensive creative hub, showcasing AI as a tool that enhances creative expression.

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