Corporations have emerged as the largest net buyers of Bitcoin in 2025, surpassing exchange-traded funds and retail investors. Research from Bitcoin investment firm River reports that corporate holdings have increased by 157,000 BTC, valued at approximately $16 billion. Strategy, led by Michael Saylor, was responsible for 77% of this growth, indicating a strong corporate alignment with Bitcoin's potential impact. Following corporations, ETFs expanded their Bitcoin holdings by 49,000 BTC, while governments contributed 19,000 BTC. In contrast, retail investors have seen a decline of 247,000 BTC in holdings this year. Notably, finance and investment firms dominate Bitcoin acquisitions, followed by tech and consulting companies. New entrants to the Bitcoin market in 2025 include notable firms such as Rumble, a video streaming platform, and construction companies based in Hong Kong. Analyst observations suggest that corporate purchases have led to supply-demand pressures, potentially contributing to a deflationary trend in Bitcoin as demand outpacing miner output results in a -2.3% annual deflation rate. Overall, the corporate interest in Bitcoin highlights a significant shift in the investment landscape, showcasing the asset's growing importance among businesses.

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