In 2025, corporations have emerged as the largest net buyers of Bitcoin, significantly outpacing retail investors and exchange-traded funds (ETFs). Research from Bitcoin investment firm River indicates that overall corporate Bitcoin holdings have increased by 157,000 BTC, valued at approximately $16 billion. A substantial 77% of this growth is attributed to the investment firm Strategy, led by Michael Saylor. The report highlights that businesses across diverse sectors are adopting Bitcoin, with finance and investment firms leading the charge, accounting for 35.7% of total Bitcoin purchases. While ETFs added 49,000 BTC and governments saw a growth of 19,000 BTC, retail traders experienced a decline in holdings by 247,000 BTC. Notably, twelve public companies made their initial Bitcoin purchases in Q1 2025, with a 16% rise in Bitcoin held by publicly traded companies during this period. Analysts predict that this surge in corporate buying could lead to a deflationary trend in Bitcoin as firms like Strategy accumulate Bitcoin at a pace faster than miners can produce, indicating a negative annual deflation rate.

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