Google has announced that it will limit cryptocurrency advertising across the EU to only those companies that are licensed under the Markets in Crypto-Assets Regulation (MiCA). This move aligns with the EU's increased focus on regulating the crypto industry and aims to enhance consumer protection. By restricting ads to only licensed entities, Google seeks to create a safer environment for users and build trust in cryptocurrency products. The decision is in response to concerns regarding the volatility and risks associated with unregulated crypto offerings. As the EU pushes for stricter regulations to govern crypto activities, major platforms like Google are adapting their policies to comply with these changes, signaling a significant shift in the advertising landscape for cryptocurrencies in the region.

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