Interest in stablecoins among Fortune 500 executives has surged, with nearly 29% of surveyed executives indicating plans or interest in stablecoins, a dramatic rise from just 8% last year. This increase is attributed to the inefficiencies of current payment methods, including slow transaction speeds and high fees. Additionally, 7% of respondents reported their companies currently use or hold stablecoins. Small and medium-sized businesses (SMBs) are also showing increased interest, with 81% considering stablecoins, up from 61% last year. Furthermore, 46% of these businesses anticipate using crypto within three years, primarily to reduce transaction costs and improve cross-border payments. The stablecoin market is reflecting this growth, with monthly transfer volumes reaching $719 billion in December 2024. The number of stablecoin holders has exceeded 161 million, surpassing the combined population of major cities worldwide. Larger firms like Uber explore potential stablecoin applications to streamline financial transactions, further driving interest in this digital asset category.

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