Mobile soccer game FIFA Rivals launched on June 12, 2025, developed by Mythical Games, the studio behind NFL Rivals. Co-founder John Linden stated that FIFA Rivals could attract 20 times more players than NFL Rivals, driven by the vast global soccer fanbase, which comprises roughly half of the world's population. The game features a multi-year licensing agreement with Adidas, showcasing sponsored athletes like Lionel Messi and collectible gear. Linden highlighted the overwhelming interest from various brands and countries recognizing the game’s potential for massive impact. Comparisons of concurrent player counts between soccer and American football games further emphasize soccer's popularity. FIFA Rivals targets a broad audience with its free-to-play model, and Mythical Games aims to explore various brand partnerships, intending to launch esports competitions and new game modes later this year. The game is built on Mythical Games’ Polkadot-based Mythos chain, while FIFA’s NFT platform migrates to its own Avalanche blockchain, indicating a deepening relationship between the organizations.

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