In May 2025, FIFA announced the launch of a dedicated layer-1 blockchain using Avalanche’s Subnet technology, moving away from Algorand. This new blockchain aims to enhance the performance, scalability, and user experience of FIFA's digital products, including collectibles and games. The shift is motivated by the need for greater control over infrastructure, scalability to accommodate a large fan base, and better compatibility with developers and users. The dedicated Subnet allows FIFA to implement customizable tokenomics and support for decentralized applications (DApps). With the transition, FIFA Collect has moved to the new blockchain, enabling fans to own digital collectibles with real-world perks. Additionally, the introduction of FIFA Rivals, a mobile blockchain game, allows for true digital ownership of in-game items as NFTs. This blockchain ecosystem also aims to engage fans through token-based platforms. Overall, FIFA's move towards its own blockchain reflects a strategy to create a more interactive and participatory experience for its global audience of over 5 billion fans.

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