FIFA, the global governing body of football, is set to develop its own dedicated layer-1 blockchain powered by Avalanche's network. This initiative marks FIFA's ongoing commitment to Web3 technologies, following its prior release of a non-fungible token (NFT) collection on the Algorand blockchain in 2022, timed with the Qatar World Cup. The new FIFA Blockchain will use Avalanche's technology, offering speed, flexibility, and security for potential global-scale applications. The announcement reflects FIFA's intention to transition its NFT efforts to a more robust, EVM-compatible blockchain while pursuing further Web3 projects. Although the NFT market has seen a downturn, FIFA's continued investment in blockchain suggests there is still significant interest in the technology by major enterprises. John Nahas, chief business officer at Ava Labs, emphasized that Avalanche is tailored for organizations aiming to build high-performance blockchain solutions.

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