Doodles, a leading NFT brand, is pivoting away from its previous corporate-focused strategies under new CEO Scott Martin. Previously led by Julian Holguin, the company has struggled to balance the interests of its crypto-native holders with broader market appeal. Martin aims to eliminate so-called 'extractive' practices and has announced the launch of a new token, DOOD, to enter the meme coin market while aiming to provide genuine utility in the future. DOOD will initially be a meme coin on Solana, with plans to transition it into a utility coin supporting a gamified ecosystem. The company will maintain key partnerships with brands like McDonald's and Pharrell to improve visibility, but will avoid forcing its community to engage in gimmicky promotions. Martin emphasized the importance of maintaining an engaged community as vital to Doodles' success, contrasting previous strategies that alienated core users.

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