Zora, a social media platform, is launching its own token following Jesse Pollak's controversial 'content coin' campaign on the Base network. Pollak's initiative aims to revolutionize the social media economy by compensating creators, addressing a common criticism that platforms do not adequately reward them. The campaign began with a significant spike in trading activity, peaking at 284,931 daily traders, prompting speculation regarding Zora's upcoming token launch on April 23. Critics, including Solana-based Pump.Fun’s co-founder Alon Cohen, have raised concerns about the timing and implications of automatic token minting, pointing out potential market manipulation. Meanwhile, Pollak defended the initiative, emphasizing it was a thought-out approach rather than a hasty decision. The Zora tokenomics indicate that a large portion of the token supply will benefit the team and investors like Coinbase, which has led to suspicions that this initiative is primarily a scheme to enhance market visibility for a token. Regardless of the criticisms, some users are embracing the platform and its offerings amidst the unfolding drama in the crypto space.

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