Recent data reveals that crypto gaming and gambling advertising campaigns are the costliest method for acquiring users with pre-existing crypto wallets, with a median cost per wallet (CPW) of $8.74. This statistic, highlighted by Asaf Nadler, co-founder of Web3 marketing firm Addressable, emphasizes the high costs associated with these sectors compared to decentralized finance (DeFi) and centralized finance (CeFi) campaigns, which boast a median CPW of $2.79. Nadler attributes the elevated costs in gaming and gambling to 'higher churn, speculative behavior, and intense competition.' He advocates for a more robust user acquisition (UA) strategy to enhance sustainability in Web3 gaming. Interestingly, Axie Infinity's co-founder Jeff Zirlin suggests that such high CPW periods could catalyze innovation in new games and market consolidation. Additionally, the article notes that while premium markets experience lower acquisition costs during bull runs, they can become significantly more expensive during market downturns. In contrast, emerging markets like Latin America and Eastern Europe present lower acquisition costs but with potential for extreme volatility.

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